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Work Experience
The University of Arkansas is a leading public research university with over 30,000 students, fostering innovation through design, technology,
and culture, located in Fayetteville, Arkansas.
New Student & Family Programs
NSFP helps new students and their families adjust to university life through orientation, mentorship, and campus events.As a designer on the creative team, I developed visual materials for campaigns and digital communications that strengthened connections with the incoming class.




This is a curated selection of posters created for Cardinal Nights, designed to promote campus events while building a recognizable visual presence.
Each poster explores different visual directions playing with color, typography, and composition while staying connected to the overall identity of Cardinal Nights. The goal was to keep every piece distinct, but still part of a cohesive system that feels energetic and student-focused.
Together, these posters show how a single program can evolve visually across events, balancing consistency with experimentation to keep the series fresh and engaging.
Featured Events:
- Back to School Bash / 2021
- Valentine's Day / 2022
- Wooostock Festival / 2025
- End of Year Bash / 2021





Work Experience
This short aftermovie captures key moments from the 2023 A-Week and Welcome Weeks, highlighting the energy, scale, and sense of community behind New Student and Family Programs.
The piece brings together candid moments, campus events, and student interactions to reflect the experience of arriving at the university: fast-paced, welcoming, and full of anticipation.
The focus is less on documenting everything and more on conveying the feeling of those first weeks on campus.It serves as a concise visual recap that celebrates connection, transition, and the shared start of the academic year.with clarity and precision.
Edited and finished using DaVinci Resolve, Premiere Pro, and After Effects, blending live moments, pacing, and motion to reflect the experience students and families actually lived.




















Work Experience
A selection of logo designs developed for clients across diverse industries.Each mark balances concept, functionality, and adaptability, designed to communicate brand identity with clarity and precision.









Work Experience
Building brand identities that balance concept, emotion, and functionality.
Each project begins with a strong visual foundation exploring typography, color, and composition to shape a language that feels timeless and adaptable.
Strategy is translated into form through sketches, symbol design, and full brand systems across print and digital media.Developed primarily in Adobe Illustrator, with Photoshop for mockups and visual testing, and After Effects or DaVinci Resolve for motion and promotional pieces.




A quick look at how I apply brand systems across real-world formats.
These examples showcase how a brand comes to life across different applications. Each piece explores how visual identity adapts to real-world contexts—print, digital, and environmental—while staying consistent and recognizable.The work ranges from structured brand systems to more expressive executions, focusing on layout, color, typography, and how those elements scale and interact across formats. Every example is about translating strategy into something tangible and functional.Everything shown here is part of a broader brand thinking process. These are snapshots of how I approach consistency, flexibility, and making brands feel cohesive wherever they appear.








Work Experience
Designing digital spaces that merge clarity, usability, and visual impact.
Each project starts in Adobe Illustrator or Figma, defining structure, hierarchy, and brand direction before moving into Webflow, where designs become fully responsive and interactive.
The focus is on creating adaptive layouts that maintain a consistent brand language across devices: clean, intentional, and built to engage.


Work Experience
Building brand identities that balance concept, emotion, and functionality.
Each project begins with a strong visual foundation exploring typography, color, and composition to shape a language that feels timeless and adaptable.
Strategy is translated into form through sketches, symbol design, and full brand systems across print and digital media.Developed primarily in Adobe Illustrator, with Photoshop for mockups and visual testing, and After Effects or DaVinci Resolve for motion and promotional pieces.




Photography
An ongoing concert photography project started in 2023, focused on documenting live music as a lived experience rather than a staged moment.
Shot from inside the crowd, the work captures movement, light, tension, and emotion as they unfold in real time. The project functions as a long-term visual archive of concerts, artists, and audiences, exploring the relationship between sound, atmosphere, and memory across different shows and venues.









Small fragments of noise, light, movement, and memory.
A quick collection of moments I’ve captured over the years.Mostly concerts, crowds, lights, movement, and the kind of scenes that feel too good to leave buried in a camera roll. These pictures aren’t tied to a single project — they’re fragments of nights, artists, cities, and experiences that stayed with me.












Methodology
An inside look at how ideas take shape from early sketches and visual research to final compositions.
This section explores the workflow, experimentation, and creative decisions behind each project, revealing how design, motion, and storytelling come together into a single vision.
Every project follows a creative structure inspired by the process of making an album: concept, creation, refinement, and release.
Each stage focuses on rhythm, cohesion, and emotional clarity: turning ideas into finished works that feel intentional and complete.



